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  • Philosophy

    Philosophy

Since its founding in 1956 as a manufacturer of optical spare parts, CHARMANT Group has endeavored to create top-quality, state-of-the-art eyewear, thereby maximizing the satisfaction and well-being of its customers.

 

 

Our vision

High Quality

CHARMANT Group continuously seeks the highest quality, not only in the eyewear itself, but also in the choice of materials, production and service.

Innovation

Thanks to continuous developments and the optimization of its own technology, CHARMANT is an established worldwide leading eyewear manufacturer. Exclusive high-tech procedures and special production techniques have made CHARMANT Group what it is today: a worldwide name for titanium frames.

Honesty

Following a strict philosophy towards honest pricing, CHARMANT Group makes its high-quality standard affordable in the market.

Brand identity

The success of CHARMANT Group, in respect to its house brands and licensed brands, lies in the company’s dedication to ensuring individual brand identities, making them unique and recognizable in the market.

Reliability

CHARMANT Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the consumer.

Be the best partner

The utmost goal for CHARMANT Group is the cultivation of excellent relationships with its business partners and customers.