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  • Ad Lib

    Ad Lib

About the brand

“AD LIB” is a term derived from the Latin word, “Ad libitum”, which means “be free” or “as you like.”  Nowadays, “AD LIB” is widely used in the music industry, meaning improvisation or free performance.

Ad Lib - stylish, trendy and original; a collection for lifestyle-oriented urban women and men who want to express their personality and enjoy being fashionable. The youngest house brand of the CHARMANT Group - the styles feature the very latest colors and forms inspired by the defining trends in fashion, technology, sport, and pop culture. Distinctive details make every Ad Lib a key piece of personal style and individual truth. Ad Lib flaunts above average flexibility, durability and wearing comfort.