ELLE X CHARMANT: eyewear cooperation renewal

French style meets Japanese precision and design expertise in a remarkable cooperation between fashion brand ELLE and CHARMANT Group – one of the world’s leading eyewear producers. Now, marking three decades of this successful collaboration, CHARMANT and Lagardère Group, owner of ELLE, are thrilled to announce the extension of their licensing agreement until 2031.

 “Beyond being an icon of elegance and distinctive personal style, ELLE also has a rich heritage and continues to define fashion and taste.” says Koji Horikawa, President and CEO of CHARMANT Group.

“We are excited about the extension of our agreement with Lagardère Active Enterprises and look forward to continuing to inspire people around the world, enriching their everyday lives through eyewear in which our exceptional quality is harmoniously integrated with ELLE’s elegant design.”

ELLE stands out as a champion of women’s independence and empowerment, inspiring a strong self-expression that is reflected in every ELLE product.

“For more than 30 years, our partnership with CHARMANT has combined creativity, product excellence and a shared vision of accessible fashion and lifestyle. Today, this renewal reflects the strength of a long-standing collaboration that has continuously evolved alongside the brand and its audiences across markets worldwide.

Together, we look forward to further expanding ELLE’s influence through eyewear collections that combine style, innovation, and quality for consumers around the world, while remaining true to ELLE’s distinctive and generous blend of style, free-spirited and positive femininity” adds Constance Benqué, CEO Lagardère News and CEO ELLE International.

Read the full press release here:CHARMANT_ELLE_License_renewal_and_30_Anniversary_en