OUR STORY unfolds in 1956 in Japan, the land of the rising sun, when our founder Kaoru Horikawa started manufacturing spare parts for the optical industry.
His success in this field led him to ask, “Why don’t I just make the entire product?” And so the history of CHARMANT Group took its course….
By developing innovative products and establishing our own brands, the CHARMANT Group was increasingly able to expand its business. Thanks to our integrated sales system, our company had turned into a thriving manufacturer of high-quality eyewear frames by the mid-70s.
Our eyewear became very popular, even beyond Japan’s borders, and the CHARMANT Group began expanding on a global level. As a pioneer in the processing of high-quality titanium in eyewear frames, the name CHARMANT soon became synonymous with quality within the industry.
With the establishment of our US subsidiary, we became the first Japanese eyewear company to set up a branch in another country. And our expansion didn’t stop there…
The CHARMANT Group took its first steps into Europe with the founding of a subsidiary in Germany. This was also the perfect time for the launch of our premier CHARMANT TITANIUM PERFECTION collection.
The complete production of all frame components made of pure titanium was an absolute unique selling point for the time. What is obvious today was a breakthrough in research and a complete market novelty back then. A new phase began for the CHARMANT Group and within the optical industry our company sealed its reputation as the leader in the production of premium titanium frames.
We opened two more European offices – this time in France and in the UK.
The CHARMANT Group reached another milestone in its history by starting to build trusting licensing partnerships, several of which still exist today.
Our new subsidiary in China was born.
In the same year, we established our International License Division located in Germany to best support our licensing partnerships.
After 8 years of research and development, the CHARMANT Group launched a new super flexible titanium alloy called “Excellence Titan”. The properties of this material underlie the superior eyewear functionality found in our Line Art CHARMANT collection which was launched at the same time.
Today we are one of the leading frame producers in the world, with a direct sales network in the world’s major markets and more than 6.2 million eyewear frames produced in our own factories. Together with our valued distribution partners, our products are sold in more than 65 countries.