THE TRENDS FOR SPRING AND SUMMER 2020
Trends come and go! Some inspire us to follow them while others just put a question mark on our foreheads. And some trends come to stay and become classics, loved and worn for years. Why? Because they are simply, timelessly beautiful. Take the Chanel suit, or the "little black dress" or the Burberry trench coat as just a few classic examples.
Whether you follow fashion trends or not is up to you. But hand on heart - very few of us can deny that we are unaffected by new colours. At one time or another we’ve been secretly gleeful over that accidental purchase in a new shade that then went viral two months later. Yes, deep down we are all trendsetters!
To see what eyewear trends are happening this spring/summer 2020, just read on...
COLOUR TRENDS SPRING/SUMMER 2020
RICH REDS
Red has stridden international catwalks for years. But it’s the fresh, new-season shades that continue to excite us and demonstrate how versatile the colour of love is. Rich, strong tones play the main role this season. They create highlights that can be wonderfully combined with many other colours. Red-in-red combinations also have a very special appeal. At CHARMANT we have a soft spot for this rousing shade. Check out our on-trend red glasses!
BRIGHT BLUES
Blue is a staple of previous seasons, but this year designers manage to pull off the most unexpected new hues. “Digital Blue” is the official term on global trend platforms for one of this season's most thrilling tones. And by the way, did you know that blue is the favourite colour of most people worldwide? Of course, we have something up our sleeve here too. Ta-da! May we introduce: some of our current favourite true blue frames
PURPLE NUANCES
We’ve taken another trend tone to heart in all its nuances: purple! Be it soft lilac or stronger plum shades - a splash of purple conjures up a fresh touch in every look and is one of the most popular colours this spring! What kind of purple glasses do we have to offer? Voilà!
GRAB THE HOTTEST ON-TREND LOOKS THIS SPRING AND SUMMER!
When it comes to trend shapes for S/S 20, the fashion train is heading back to the 50s, 60s and 70s.
CAT EYES
If you want to stand out this spring, you simply cannot ignore this trend! These upturned eyewear profiles, reminiscent of cat eyes, have captured the hearts of fashion-lovers for decades. And no wonder! They tease and tantalise and are an absolute eye-catcher. And don't worry about the fashion investment! It’ll pay for itself because you’ll be taking out these evergreens again and again over the coming seasons. Here’s how we captured the cat eye look in new frames…
CHARMANT by CAROLINE ABRAM
CHARMANT by CAROLINE ABRAM
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PILOT SHAPE AKA THE AVIATOR
Classic and hip! Here’s another eyewear trend you can’t do without - any summer: aviator glasses. This iconic look suits practically any face shape. Plus, it's just cool! For spring/summer 2020, the aviator often features a double bridge, adding a contemporary inflection. In our opinion, aviator glasses should be in every household fashion frame collection, because they are always the right choice, regardless of the occasion. Here’s a look at some of our new CHARMANT aviators...
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ROUND SHAPES AND TINTED GLASSES
Tinted sunglasses in round shapes are a must-have for this year’s sunny season and perfectly flirtatious. An extra special touch: you get to choose the colour in which you want to see the world! Here are our summer favourites from our collections…
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Trends or not, one thing is clear: fashion should be fun - even with glasses. Ideally, fashion should highlight your personal best sides. And isn’t it just great when you discover your own unique style, where you not only look good, you also express your personality and feel totally comfortable? But stay curious and spice up your fashion style with an on-trend piece every now and then. It’s fun!
We hope you enjoy experimenting!
