After Minamoto was presented for the first time at Silmo 2021, the reactions were overwhelmingly positive and the popularity of the brand exceeded all expectations. This positive feedback from customers and business partners has now been confirmed by winning the iF Design Award 2022 in the "Product" discipline.
Thanks to the great story behind it and because everyone at CHARMANT is also so convinced of Minamoto, the decision to submit the brand for the iF Design Award was obvious. It is one of the most prestigious design awards in the world and a global symbol for outstanding creations. The iF seal stands for good design, for consumers and the design community. An independent jury of international design experts met to determine the award-winning designs on the basis of objective criteria such as idea, form, function, impact and differentiation.
The competition was intense: almost 11,000 entries were submitted from 57 countries in hopes of receiving the seal of quality. In the first jury round, 5,426 submissions from 2,687 participants and from 49 nations were selected for the iF final jury. For three days, all submissions were assessed, discussed and evaluated by 75 renowned international design experts.
Thank you to everyone involved for the great work and passion you have put and continue to put into this wonderful brand!
