Meet HEAD – sport, style and innovation in one brand

HEAD is a global sports powerhouse. What began in 1950 with founder Howard Head’s invention of the first metal ski has evolved into a leading player in winter sports, racquet sports, water sports and activewear. Known for constant innovation, premium materials and partnerships with some of the world’s top athletes, HEAD continues to raise the bar. Think of tennis legends Novak Djokovic and Jannik Sinner, padel star Paula Josemaria Martin, or ski champion Lara Gut-Behrami — they all rely on HEAD.

Today, HEAD is based in Kennelbach, Austria, where over 300 passionate employees work every day to push the limits of sport. The brand combines performance and design with a strong focus on sustainability. HEAD’s headquarters run on 100% clean energy, packaging materials are reduced, logistics are streamlined, and sustainable resources are prioritised. In fact, in 2007 HEAD became the first sports equipment manufacturer to launch a global environmental initiative, in collaboration with the international organisation Cool Earth.

HEAD is more than just a sports brand. It’s a brand built on a clear philosophy: sport is for everyone — from professionals to passionate amateurs. Its core values are quality, energy, creativity, enjoyment and leadership. With a global distribution network, strong marketing presence, high service standards and long-term retail partnerships, HEAD boasts outstanding brand recognition and a loyal customer base in over 40,000 points of sale worldwide.

Founded: 1950 by innovator Howard Head
Headquarters: Kennelbach, Austria
Employees: 300+ worldwide
Core values: Quality, energy, creativity, enjoyment, leadership
Sustainability: 100% clean energy, reduced packaging, sustainable materials
Distribution: 40,000+ retail locations worldwide
Famous athletes: Novak Djokovic, Jannik Sinner, Paula Josemaria Martin, Lara Gut-Behrami

HEAD is now teaming up with CHARMANT to bring this spirit to eyewear. This partnership combines athletic performance, technical innovation and stylish design in a brand-new collection of optical frames and sunglasses. From everyday eyewear to sport and lifestyle sunglasses, each pair reflects HEAD’s focus on comfort, quality and brand values.

With HEAD eyewear, you’re offering your customers more than glasses: a world-renowned brand that blends sport, fashion and lifestyle effortlessly.

For more information, please read the HEAD Optical Press Release as well as the HEAD Sunglasses Press Release. Take a look at the complete collection and discover more about HEAD eyewear at headeyewear.com.