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New Partner Business Manager for Europe


CHARMANT Group announces the appointment of Partner Business Manager, Europe

Global eyewear manufacturer and distributor the CHARMANT Group today announced the appointment of Mr. Rogier Lenderink as Partner Business Manager.

Rogier is a Dutch citizen, born and raised in the Netherlands, father of three children with a passion for people, nature and business. Outside of business he enjoys cycling as well as outdoor and winter sports. Rogier has spent most of his professional career within the optical marketplace in various sales & marketing management roles. His broad experience in the industry is coupled with great commercial expertise across the EMEA region.

The Partner Business Department that Rogier will be leading has been newly created by CHARMANT within its European organization. With his support we intend to further reinforce our relationships with our valued distribution partners and agents throughout Europe. In addition, Rogier will also report in to the European Key Account Director and be part of the Key Account Management Team.

Rogier Lenderink says: “It is exciting to be part of the CHARMANT Group's investment in developing the business with our commercial partners in Europe. With our team we continue to focus on eyewear collections and support programs that bring additional value for our distributors, agents and key accounts. Being able to understand the challenges that our customers are facing is extremely valuable for us. Responding and working together with them to shape our business for the future is our main task, in a pro-active and hands-on manner. “

Satoshi Otsuki, Director of CHARMANT GmbH Europe, commented “It’s always great to see new talent joining our family. We are actively working to reinforce our services to our partner network with innovative offers & products always based on our traditions of trust & quality. Rogier’s experience and proven skill will be great assets to our group and we are looking forward to going into the field together with him”.

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