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CHARMANT and The Fashion Hero

CHARMANT is an official sponsor of the new international casting show The Fashion Hero. Aiming to change the rules of the international modelling industry, this global programme will focus on the celebration of beauty from the inside out.

We at Charmant Group share the principles of The Fashion Hero. We believe in the precious values of substance and personality. Embracing difference means appreciating the allure and the distinctive characteristics of the individual. This promotes self-confidence, which in turn accentuates a special personal beauty that endures long after the bloom of the catwalk has faded.

A highlight of our cooperation with The Fashion Hero will be a prestigious casting to become the face of a Charmant house brand collection. A Fashion Hero model will be selected whose fresh appeal and distinctive personality will be featured in one of our house brands` global image campaigns. The lucky winner will take part in a thrilling fashion shoot and have their photograph displayed in selected magazines and stores around the world.

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