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Strellson and Charmant Group sign License Agreement

The premium men’s fashion brand Strellson and Charmant Group are entering into a new collaboration for eyewear. The two companies have recently signed a license agreement for the production and distribution of Strellson optical frames and sunglasses from spring/summer 2018. Both Strellson and Charmant are global players equally dedicated to premium quality and innovative designs. The first mutual collection will be presented to the market at “opti”, the international trade show for optics and design in Munich.

Strellson stands for pure and authentic premium fashion for active and style conscious men all over the world. “Innovation, Passion and unmistakable style are at the heart of Strellson,” says Thorsten Link, Managing Director of Strellson. “We were specifically looking for a partner who shares the same values and who has a strong international network in order to join us in our international expansion process. With Charmant, we are teaming up with a highly experienced eyewear company that shares our uncompromising commitment to quality, the fashion world and also has a strong international presence.” With its unwavering brand philosophy and quality craftsmanship, Strellson has become one of the most successful fashion brands to emerge in recent years.

With unparalleled commitment to high-quality standards, Charmant distributes optical frames and sunwear worldwide. The multi-national company manufactures fashion eyewear products with great attention to detail and quality. Charmant has considerable expertise and outstanding market presence, which is greatly appreciated by the company’s longstanding business partners.

“We are very proud and pleased about our new partnership with Strellson,” says Masao Miyachi, President and CEO of Charmant Group. “Our both companies share the same core values and are passionate in creating great products with love to detail and uncompromising quality. Strellson, the prestigious men’s brand is the perfect addition to our state-of-the-art range of eyewear products.”


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