With climate change, pollution and natural disasters on the increase around the world, it’s an indisputable fact – we have to take action now! It’s past the eleventh hour and high time for the realignment of social values, personal purchasing behaviour and corporate goals, so that we adhere to an ecological way of thinking and acting that protects our planet.
Our license partner Esprit has long understood the challenges and is taking the lead. With the UN’s sustainability goals embedded into its DNA, Esprit is implementing a circular fashion approach.
Sustainable materials are part of this process. Like those we use in Esprit ECOllection frames, which are 100% recyclable and 100% biodegradable thanks to a special cellulose made from organic sources: cotton-seed and wood fibres, and bio-plasticizers.
These raw materials are mixed, coloured and crafted into acetate sheets in Italy by one of the world’s most acclaimed manufacturers in this field. The result is a lustrous, high-quality natural acetate that is compatible with polycarbonate lenses and is so much kinder to our planet.
A TREE FOR EVERY FRAME
Through a collaboration with the NGO WeForest, Esprit is replenishing forests and making a vital contribution to our environment. So for every ECOllection frame sold by 31st July 2020, a tree will be planted which will help reduce our CO² footprint.