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CHARMANT USA Holds ‘ALL IN’ 2021 National Sales Meeting in Florida

CHARMANT USA Holds ‘ALL IN’ 2021 National Sales Meeting in Florida

CHARMANT USA, a manufacturing leader of high-quality, comfortable eyewear, held its annual National Sales Meeting at the Don Cesar hotel in St. Pete, Florida, from Dec. 1-5. The meeting recognized the company’s U.S. team and honored its top sales performers.

“This five-day event was filled with excitement and enthusiasm as our salesforce and executives gathered to recognize our many achievements from both 2020-2021,” said Bill Hurst, vice president of sales for CHARMANT USA. “Since COVID-19 forced our team to gather virtually in 2020, we were also able to complete our recognition of 2020 success while gathering this year.”

CHARMANT USA named its 2020 Circle of Excellence winners during a special awards dinner and ceremony on Dec. 1. After the recognition of 2020 victories, the remainder of our sales guests arrived on Dec. 2 for the introduction ceremony. On Friday, the company’s sales leaders were also greeted virtually by honorary guest, Masakiyo Honjo, the company’s president and CEO. Honjo shared opening remarks and words of appreciation from the team’s official headquarters in Japan.

Bill Hurst, the company’s VP of sales, also welcomed St. Pete guests by outlining the 2021 event theme: “ALL IN.” This saying set the tone for 2022.

Other highlights from the event included Masato Nakagaichi, the company’s executive vice president, sharing a global update – including sales successes and emerging trends. Additionally, Dee Berghuys, CHARMANT’s vice president of operations, also shared a full analysis of the eyewear industry.

Michele Ziss, who serves as director of product development, also offered a new product review and several updates. Each sales representative viewed individual frames presented across display tables during the event’s four breakout sessions.


For over 60 years, CHARMANT has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By striving for perfection and for the uncompromising high quality of its products, the Japanese company has developed into one of the most important producers and providers in the highly competitive international ophthalmic optics market. With its goal to unreservedly fulfill the wishes and demands of its customers, CHARMANT can always be depended on for the highest quality awareness and outstanding service. This engagement and this passion are clearly seen in CHARMANT house brands as well as licensed brands. Thanks to its expertise in the production of high-quality spectacle frames and its comprehensive global sales network in over 100 countries, CHARMANT is greatly respected as a reliable business partner.



CHARMANT USA offers a wide variety of house and licensed brands. Our commitment to quality manufacturing remains unsurpassed, producing attractive and comfortable frames. Whether your patient is looking for trendy or classic, bold, or subtle – you’ll find superior frame options your patients can rely on. The variety of brands we carry include Line Art CHARMANT, CHARMANT TITANIUM PERFECTION, ELLE, Isaac Mizrahi NY, Eddie Bauer, ESPRIT, and ARISTAR.