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ELLE and CHARMANT are proud to support the American Heart Association’s “Life Is Why” campaign. For the month of February, CHARMANT USA is focused on bringing awareness and help support further research on heart health.

Morris Plains, NJ (February 2024)- ELLE and CHARMANT are proud to support the American Heart Association’s “Life Is Why” campaign. For the month of February, CHARMANT USA is focused on bringing awareness and help support further research on heart health.

CHARMANT USA will donate for every ELLE frame/sun purchased within the promotion package from February 1st- February 29th, 2024. For every qualified order in the month of February, participating accounts will receive a free ELLE hat and glove set. Contact your CHARMANT sales consultant for details.

“We are happy to contribute to ELLE’s “Life Is Why” campaign,” states CHARMANT USA Vice President of Sales, Bill Hurst. “This cause resonates with a lot of families and communities in our lives. The CHARMANT team is dedicated to bringing more awareness to help aid and cure heart related health issues. Thank you, American Heart Association, and to everyone that participates.” 

Founded in 1924, for nearly 100 years, the American Heart Association has been fighting heart disease and stroke and helping families and communities thrive.

American Heart Association’s mission: To be a relentless force for a world of longer, healthier lives. As they move into the second century of our work, AHA is advancing health and hope for everyone, everywhere.

  • 13.6% reduction in deaths from stroke since February 2018.
  • $5 billion invested in research funding since 1949. more than any U.S. organization except the federal government.
  • 15.1% reduction in deaths from heart disease since February 2018.
  • 12 million people reached by nutrition improvements in 44 communities.
  • 19 million + patients benefiting from a quality care initiative for high blood pressure.
  • 22 million people trained in CPR each year.

Life is why is the American Heart Association’s consumer giving campaign that unites corporate supporters, consumers, and passionate volunteers in transforming communities together. The American Heart Association’s brand trust and recognition resonates with broad and diverse customer base.

The full mission gifts raised could save and improve lives by funding a variety of programs and initiatives:

  • Teach a family how to save a life through hands-only CPR- $40.
  • Provide resources to help heart failure patients better manage their health- $75.
  • Provide four new mothers infant CPR skills to save their child’s life if stop breathing- $150.
  • Thousands of people who don’t speak English with materials to help them learn how to lower their risk of heart disease or stroke- $500.
  • Fund city-wide education for health care providers on best practices around lowering blood pressure- $1,500.
  • Provide clinic serving an under-resourced area with cholesterol resources and patient consultation- $2,500.

CHARMANT will be sharing this initiative via social media channels, highlighting the initiative on the company’s website, and featuring it their monthly flyer.

Contact your CHARMANT sales consultant for further details on the campaign. 



About ELLE:

With 45 editions in the world and 21 million readers, the ELLE magazine is the leading reference for fashion, beauty and lifestyle. ELLE has built its worldwide recognition, becoming synonym of “everything” to do with woman, thanks to the four letters logo meaning “she” in French. Since 1945, and forever, ELLE’s mission is to accompany women to make a better world with its core values: JOIE DE VIVRE (optimism and positiveness), FREEDOM and GENEROSITY. ELLE focuses on creating products that are accessible to all while allowing each individual to stand out in a crowd. The ELLE style is a mix of effortless elegance and playful refinement with bold combinations, which will make the difference. Twisting a silhouette to give it that « French touch », that little extra that makes it so Parisian.

The ELLE brand is owned by Hachette Filipacchi Presse (a Lagardère News company) based in France. L.A.E. is in charge of the ELLE brand non-media extension worldwide inside the Lagardère Group.

About CHARMANT Group

For 65 years, CHARMANT Group has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By striving for perfection and for uncompromising high product quality, the Japanese company has developed into one of the most important producers and providers in the highly competitive international ophthalmic optics market. With its goal to unreservedly fulfil the wishes and demands of its customers, CHARMANT can always be depended on for the highest quality awareness and outstanding service. This engagement and this passion are clearly seen in CHARMANT Group house brands as well as licensed brands. Thanks to its expertise in the production of high-quality spectacle frames and its comprehensive global sales network in over 100 countries, CHARMANT Group is greatly respected as a reliable business partner.


CHARMANT USA, the 2021 leading subsidiary of CHARMANT GROUP, offers a wide variety of house and licensed brands. Our commitment to quality manufacturing remains unsurpassed, producing attractive and comfortable frames. Whether your patient is looking for trendy or classic, bold, or subtle – you’ll find superior frame options your patients can rely on. The variety of brands we carry include Line Art CHARMANT, CHARMANT TITANIUM PERFECTION, MINAMOTO, ELLE, Isaac Mizrahi New York, Eddie Bauer, ESPRIT, and ARISTAR.