20/20 Magazine Interviews CHARMANT USA Inc.'s VP of Sales, Bill Hurst, About The New Brand ‘CHARMANT Japanese Made’
20/20 Magazine Interviewed CHARMANT USA Inc.'s VP of Sales, Bill Hurst, About The New Brand ‘CHARMANT Japanese Made’. A piece written by 20/20 Magazine's Fashion Editor, Victoria Garcia.
To read the full article, visit: https://www.2020mag.com/article/bill-hurst-vp-sales-charmant-usa?uid=EF8C8E5EDD28EBF9AA994EDB70452507
To learn more about CHARMANT Japanese Made, visit https://www.2020mag.com/article/charmant-japanese-made-charmant-usa?%%STOP%%uid=%%$md5_email%%
About 20/20 Magazine:
As the world's leading optical publication, 20/20 inspires eyecare professionals, advertising clients and eyewear consumers to successfully brave the exciting and ever-changing scenario of eyewear and sunwear. Number one in readership, 20/20 reaches a circulation of 50,000 subscribers and now countless consumer followers via Facebook, Twitter, Instagram, Pinterest and 2020mag mobile apps. With 40 years of optical expertise, 20/20 continues to establish itself as an invaluable source in delivering the best in fashion trending, branding, style, lenses and technology, product news and continuing education with a unique and personalized delivery. In a powerful blend of print, digital and social media, 20/20 energizes the optical arena with bold images, striking eyewear and an up-to-the minute editorial point of view.
The first optical publication to identify the universe of dispensing units in the optical marketplace, 20/20 has analyzed its circulation data to identify subscribers not only by individual names but also by unit locations. 20/20 continues to be the number one source for optical research and information through its statistical reports and unique MarketPulse surveys. Our resources tap into invaluable, groundbreaking information that provides marketing direction, while helping to define the market itself. 20/20 is the one necessary guide that looks ahead at retail and industry trends to predict the exciting future the eyewear industry holds.
20/20 is a publication of Jobson Medical Information, LLC.
About CHARMANT Group:
For 65 years, CHARMANT Group has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By striving for perfection and for uncompromising high product quality, the Japanese company has developed into one of the most important producers and providers in the highly competitive international ophthalmic optics market. With its goal to unreservedly fulfil the wishes and demands of its customers, CHARMANT can always be depended on for the highest quality awareness and outstanding service. This engagement and this passion are clearly seen in CHARMANT Group house brands as well as licensed brands. Thanks to its expertise in the production of high-quality spectacle frames and its comprehensive global sales network in over 100 countries, CHARMANT Group is greatly respected as a reliable business partner.
About CHARMANT USA:
CHARMANT USA Inc., established in 1982, is a top eyewear manufacturer, designer, and distributor, offering US-specific styles from house and license brands. CHARMANT’s commitment to quality manufacturing remains unsurpassed, producing attractive and comfortable frames. CHARMANT USA Inc. was awarded ELLE’s Best Marketing Activation in 2023. CHARMANT USA Inc. products can be seen in top eyewear magazines and online press. Nominated in the 2025 NOW Trend Showcase at Vision Expo East in four categories, including sensorial design, innovation, memories are made of, and consciously designed. CHARMANT will exclusively take on the design, development, and distribution of optical frames and sunglasses for premium sports brand HEAD launching Fall 2025. Whether your patient is looking for trendy or classic, bold, or subtle – you’ll find a wide assortment of superior frames your patients can rely on. The variety of brands CHARMANT USA Inc. carries include Line Art CHARMANT, CHARMANT Japanese Made, CHARMANT Titanium Perfection, Minamoto, Aristar, Elle, Head, Isaac Mizrahi New York, Eddie Bauer, and Espri
