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Two reasons to celebrate for CHARMANT and ELLE

License renewal after 25 years of loyal partnership

License Renewal between Elle and Charmant Group

We are proud to announce the extension of our long-term collaboration with French fashion and lifestyle brand ELLE by an additional five years.

News of the renewal of the license comes just as we celebrate the 25th year of our successful international collaboration: it was back in 1996 that we first signed up to create and market ELLE frames and have since managed to establish ELLE as a leading eyewear brand.

ELLE has become today more than the beloved Parisian fashion magazine label; as a global and lifestyle brand, ELLE has inspired and influenced women for decades. Owned by the Lagardère Group, ELLE stands for French chic, urban Parisian vibe and individual style. ELLE eyewear by CHARMANT channels this spirit into a diverse portfolio of contemporary optical and sunglasses frames, in a wide range of seasonal trend colours and shapes. This high-quality, high-comfort, affordable eyewear is available in selected stores worldwide for elegant and stylish women.

We, CHARMANT Group, have been pushing the boundaries of eyewear engineering and design since our establishment in the 1950s. Focusing on unparalleled wearing comfort, superior eyewear quality quickly became synonymous with the CHARMANT name. Today, our eyewear frames can be found in top optical and retail stores around the world.

CHARMANT Group President & CEO Masakiyo Honjo expressed his delight with the renewal of the ELLE agreement: “The partnership between CHARMANT Group and ELLE is the purest combination of eyewear expertise and fashion flair. For over quarter of a century, we have worked in harmony to develop the ELLE brand and achieve the success that is ELLE eyewear.” He added: ”We look forward to the next chapter of this thrilling story.”

Anne Billaz Le Leap, Directrice Générale & CEO of Lagardère Active Enterprises adds: “We are thrilled to continue this great and challenging story between CHARMANT and Lagardère Active Enterprises for the success of the ELLE eyewear collections.

For 25 years, we have built with CHARMANT a loyal partnership, driven by our shared values and our quest for excellence. Our mutual confidence is the path that will continue to take us to a repeating achievement in the long run.”