Ad Lib Rebranding - Shifting Perspectives
Ad Lib unveils bold new identity and vibrant designs
Following the successful unveiling of the new identity of our Ad Lib brand at Silmo 2024 in Paris, we would like to take this opportunity to present all facets of the rebranding to you.

Ad Lib has undergone a dynamic transformation. The premium eyewear brand celebrates ‘Shifting Perspectives’ with a fresh brand identity and fashionable frames in bright colours, different materials and innovative designs. Eyewear for people who determine their own style.
Shifting Perspectives: The essence of Ad Lib
In a world full of possibilities. What stops us from changing our perspective? In a world full of individual freedoms. Why don't we follow our own rules? In a world full of creativity. Why don't we create our own reality? Let's see the world with new eyes and write our own story of freedom.
With ‘Shifting Perspectives’ at the heart of this innovative new direction, Ad Lib is channelling the spirit of people who see the world through their own lens and live by their own rules. Bold and visionary personalities such as Stanley Kubrick, Martha Boto and Raymond Loewy, known for redefining creativity in their fields, serve as role models for this ingenious brand reinvention.
The latest Ad Lib collection

10 new models show a strong individual identity. A wide range of cool colours and colour combinations give the collection a special touch. Fluorescent tones, the sophisticated Nardo grey and the fiery Ferrari red set the frames apart from conventional eyewear models. And while the classic Ad Lib was all about titanium, this new chapter surprises with innovative material mixes, including acetate and aluminium. Each of the models is named after a pioneer who embodies the Ad Lib essence of ‘Shifting Perspectives’ and is characterised by sporty, urban or industrial influences.
Highlights of the new Ad Lib chapter
- Shifting Perspectives - a modern brand character and look
- Innovative materials and material mixes
- Fashionable shades and unique colour worlds
- Modern designs with a fresh, youthful style
- Pioneering sources of inspiration such as Stanley Kubrick and Shirley Scott
- Precision work with Japanese manufacturing technology
More information about Ad Lib
For more information about the rebranding of Ad Lib and the new collection click here: Press Release
Contact details
If you are interested in the collection, please contact your sales representative.

The image highlights the Ad Lib eyewear relaunch by showcasing the new campaign images.