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Each December, international colour authority The Pantone Color Institute reveals its choice of colour of the year. For 2023, this special colour is Viva Magenta.

What is colour?

Our eyes discern wavelengths in reflected light, creating the different colours that we see. Colour communicates to us like a visual language. It sends us messages that cross borders, generations and genders. Individual colours create feelings that can affect our moods. For example, red or yellow are perceived as warm tones that create excitement. Blue is cool and calming. Black is mysterious and associated with mourning in western cultures. White, on the other hand, is seen as pure. Ironically though, white is associated with mourning in some eastern cultures.

Colour brings people together

Colour can convey messages that are difficult to articulate with words alone. By understanding these messages, we can gain valuable insights into the perspectives of others and improve our communication. For example, during the yearly Holi Festival in India, colour is used to signify the start of spring and the victory of good over evil. People come together, regardless of belief or ethnicity, to celebrate by throwing red, yellow, blue and green powder at each other. Each colour has a specific meaning: red stands for love while green for new beginnings.

What exactly is the colour of the year?

The Pantone Color Institute is famous for its widely used colour system. The company plays a crucial role in shaping global colour trends and advising companies on the strategic use of colour. The institute launched the Pantone Color of the Year in the late 1990s to educate people about the relationship between culture and colour. The annual colour is selected by a global team of experts who search the world looking at trends and influences in world travel, fashion, film, social media or art, as well as drawing inspiration from new materials, technologies and current socio-economic conditions. The Pantone Color of the Year is a representation of the global culture at that specific moment in time, according to the vice president of the institute Laurie Pressman.

Viva Magenta is the colour of the year 2023

Viva Magenta 18-750 was selected as colour of the year 2023. It is a red shade with hints of crimson. This powerful tone is associated with fearlessness, joy and empowerment. The red of Viva Magenta connects us to nature and primeval strength. Viva Magenta's organic origins are the cochineal beetle, which produces carmine dye, one of the strongest and brightest natural dyes.

Viva Magenta looks great in fashion eyewear

As a leading international eyewear company, CHARMANT keeps a close eye on colour trends. Viva Magenta is a warm tone that expresses passion and optimism. It is a colour that pops out and makes its presence felt, whether as a statement fashion piece or elegant accessory, dramatic monochrome or in a lively print. Viva Magenta is wonderful in eyeglasses, drawing out the eyes and adding vibrant definition to face shapes and shades. Here are some top Viva Magenta eyeglasses selections.

AB3296 FU - From the urban eyewear brand Ad Lib, pop on a pair of these viva magenta-inspired, full-coloured glasses for instantly fashionable style. Softly feminine with an iconic panto crown shape, this model is characterised by colourful edges on the front and temples enhanced by a back soldering structure. These popular women’s frames are made of beta titanium, ensuring light, comfortable wear.

EL13535 PK - These stunning ELLE glasses turn all heads and are perfect for accessorising business and weekend styles. The striking square rims are made of high-quality TR90. Elegant metal temples create a contemporary contrast. The colour mix between fashionable vivid magenta and silver simply delights!

CH29837 RO - Hints of Viva Magenta are revealed in these light and feminine eyeglasses from the CHARMANT Titanium Perfection collection. Warm rose infuses the ornate temples and upper rims. The unique soft square shape gives a dynamic and light impression thanks to the nylor construction. The chain detail on the temples evokes timeless jewellery. This frame is fashioned from superior titanium and beta titanium, ensuring lightness and optimal comfort.

AB3292 FU - Viva Magenta also inspires this eye-catching, fuchsia-hued women’s frame. The square shape has colourful edges on the front and temples. Orange details and matt and shiny contrasts add a playful touch. This beta titanium Ad Lib model is as comfortable to wear as it is chic.

Discover Viva Magenta colour influences in high-quality glasses

Wearing a pair of contemporary eyeglasses inspired by the Viva Magenta colour of the year is a simple and elegant way to express this glorious trend. Discover Viva Magenta in the high-quality eyewear collections of the CHARMANT Group and make it your colour of the year.

Are you an optician who would like to add a vivacious Viva Magenta frame to your range? Then contact the sales manager responsible for your area or get in touch with our customer service.

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