From Sabae to Munich: CHARMANT Showcases the Best of Japanese Eyewear Craftsmanship at opti 2024

This year, we will once again be represented at opti, which will take place in Munich from 12 to 14 January 2024. We warmly welcome you to hall C2, stand 411! Our stand, designed with attention to detail, pays tribute to our Japanese roots and European influences. As a multicultural team, we are proud to be one of the few global suppliers with a fully integrated supply chain—a fact that is also emphasized by our stand.

A particular highlight will be the launch of our third Minamoto collection and campaign. The Minamoto designs are reminiscent of historical Japanese eyewear, inspired in part by the private collection of our founder, Kaoru Horikawa. In addition to Minamoto, you will also find the current collections of our own brands: Ad Lib, Aristar, CHARMANT Titanium Perfection, Line Art CHARMANT, CHARMANT Z, GEO Eyewear, and our licensed brands ELLE and Esprit.

With our diverse brand portfolio of modern and comfortable eyewear for different target groups, you are guaranteed to find what you are looking for. Come by and be inspired by our collections over a cup of coffee and a bite to eat. Our team will be happy to provide you with expert advice at any time.